The Adirondack Coast has always been known for (and boasts) our Adirondack Hospitality.  That doesn't mean we are just nice people, it means that we strive to be a destination that welcomes all visitors regardless of their abilities, race, sexual orientation, or gender.  The short of it- the Adirondack Coast welcomes all to explore the amazing experiences our landscape holds and we want to make it known!

So welcome to our awareness campaign – Acceptance on the Adirondack Coast.  We know this will be a conversation starter.  Questions will be asked, more will be learned and we will continue to grow and improve upon the meaning behind this, but hey, you have to start somewhere right?

We hope our businesses and tourism partners who also show kindness and support will join us in this campaign to help make all visitors feel welcomed – truly showcasing that Adirondack hospitality!

Click here to download the logo

The Idea Behind The #acceptanceontheADKCOAST Logo

The logo was a collaborative effort between the Visitors Bureau’s marketing and tourism teams.  The idea was to play off of our tagline "where Lake Champlain meets the Adirondacks", with the focal point being the popular Adirondack mountains - each peak filled with a different lifestyle flag that showcase diversity, equity and inclusion with a hint of sense of place. That place being the Adirondack Coast.

The most updated pride flag, which includes both black and brown stripes to acknowledge queer people of color, as well as pink, white and blue (the colors of the transgender pride flag), has become a popular form of representation for this community.

"This flag recognizes intersections within the LGBTQ+ community, honoring LGBTQ+ people of color—whose activism inspired the very first Pride—as well as different gender identities" (Sadiq Khan, Mayor of London).

Created in the late 2000s, per UNCO, this flag is meant to acknowledge allies who support those in the LGBTQ+ community and their fight for equality and representation.

This symbol was a collaborative design effort by Ann Magill, a disabled woman, with feedback from within the disabled community to refine its visual elements:

  • The Black Field: A color of mourning and rage; for those who are victims of Ableist violence, and also rebellion and protest
  • The Five Colors: The variety of needs and experiences (invisible and undiagnosed disabilities, physical disabilities, neurodivergence, psychiatric disabilities, sensory disabilities)
  • The Parallel Stripes: Solidarity within the disability community and all its differences
  • The Diagonal Band: “Cutting across” barriers that separate disabled people; creativity and light cutting through the darkness

We are sure as this project continues to develop and evolve the mountain range will grow and so will the dialogue, but for now we hope that this direction is seen as a positive step forward in acceptance, awareness and conversation in our area.

So how can your business get involved?

Help us build awareness!  If this image resonates with you and your organization, we ask that you download the image below and start using it wherever you feel comfortable, whether it be on social media or in the footer of your website - we only ask that it links to this page when it can. Let us know you're using the image and we will mark you as an acceptance partner on your database listing. This will help us create awareness with our visitors, looking to explore the Adirondack Coast.

And please feel free to give us feedback...How can we improve? What did we do right? We are always open to learning and growing.

Click here to download the logo

in search of those businesses that support diversity and acceptance?

We are a pretty accepting bunch around here, but some of our businesses have gone the extra step and added #acceptanceontheADKCOAST to their own marketing. Check out our directory and keep an eye out for those listings that have embraced this symbol.

Now let’s explore the Adirondack Coast!

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A Division of the North Country Chamber of Commerce
PO Box 310 |  7061 Route 9 | Plattsburgh, NY 12901 USA